Thursday 25 August 2011

Jobs leaves to Cook

I'd hate to be in the Shoes of Tim Cook now. Imagine, succeeding Steve Jobs as the CEO of Apple. everything that he does, or does not do, will be compared against the golden run of Jobs. Expectantly, Apple's shares fell over 5% no sooner Jobs announced his intent to resign from the day-to-day running of what was, at one time, world's most valuable company.
We will probably miss Job's annual presentations at the Apple annual conference, where every year, he come sin his trademark black T Shirt and announces a revolution. Somehow, I cannot see Cook in a Black Tee, perhaps a canary yellow, yes, but not a black tee. I also dont see where will Apple go from here? Not that there is any danger of Apple losing its position in the marketplace, but will Cook be bale to keep the 'wow' factor intact? Job's strength was not just getting a product out of the door, but in the way he packaged it for the market. Here was a messiah, thin and scrawny, coming year after year and giving you stuff that was not just great technologically, but was actually cool. It felt good to show off the Macbook pro in an aircraft, when the rest of the crowd is pulling out its dowdy laptops...The mac would always make heads turn.. it did then, it does now. Will it, in the future?
There was always this rather irreverant look about him - he could not care less about what was in vogue today.. he would take you where you wanted to go.. and didn't know it! That was, if anything, the true genius of the man.
Not that he did not understand the numbers behind the thoughts. If anything, he drove it relentlessly. What caught his attention was that he never talked about how big or profitable Apple was in the Apple World events - here it was always the products, the markets, the consumer, the cool quotient.. the rest would, inexorably follow. If anything, he was probably the smartest numbers guy in the valley. From Nextstep to Pixar, he created huge value in the companies that he created. Along the way, he also created some of the most memorable animated flicks that the world will swear by. And therein lay his ability to transcend the world of computing and entertainment - something that has become commonplace today.
And that is why I dont want to be in Tim Cook's position today. 

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